Navigating the complexities of data privacy can be challenging, especially with regulations like the California Consumer Privacy Act (CCPA). At Ulta Beauty, we are committed to transparency and ensuring our customers understand their rights under the CCPA. This guide provides a comprehensive overview of your California privacy rights and how Ulta Customer Service can assist you.
Your Rights Under the CCPA
The CCPA grants California residents specific rights regarding their personal information. These rights are designed to give you more control over your data and how businesses use it. You have the right to:
- Know/Access: Request information about the categories and specific pieces of personal information Ulta Beauty has collected about you, the sources of the information, the purposes for collecting it, and the categories of third parties with whom we share it.
- Delete: Request the deletion of your personal information that Ulta Beauty has collected, subject to certain exceptions.
- Correct: Request the correction of inaccurate personal information that Ulta Beauty maintains about you.
- Opt-Out of Sale/Sharing: Opt-out of the sale or sharing of your personal information to third parties for certain purposes, such as targeted advertising.
- Limit Use of Sensitive Personal Information: Direct Ulta Beauty to limit the use of your sensitive personal information for purposes other than those specifically permitted by the CCPA.
- Non-Discrimination: Exercise your CCPA rights without being discriminated against for doing so.
To exercise any of these rights, please visit the Your Choices section of our Privacy Policy. If you need further assistance or have questions about these rights, Ulta Customer Service is available to help.
Categories of Personal Information Ulta Beauty Collects
In order to provide you with excellent service and a personalized experience, Ulta Beauty collects certain categories of personal information. Below is a summary of the types of information we may collect from California residents:
- Identifiers (Including Sensitive Personal Information): This includes your name, address, phone number, email address, IP address, online identifiers, account login information, driver’s license number, and in some cases, sensitive information such as your Social Security number, driver’s license number, or state identification number.
- Personal Characteristics (Including Sensitive Information): This category includes details like your age, race, ethnicity, gender expression, and gender identity. Sensitive personal information within this category may include information about your race.
- Financial Information (Including Sensitive Information): This includes your Ulta Beauty account details, bank account information, and credit/debit card details. Sensitive personal information here can include account login credentials, bank account numbers, and credit/debit card information.
- Internet or Other Electronic Network Activity Information: This encompasses data about your interactions with our website and online services, as well as information collected through cookies and similar technologies.
- Biometric Information: This may include facial or hand geometry, used in specific instances for services like virtual try-ons.
- Commercial Information: Details about your purchase history, products you’ve considered, and your transaction history with Ulta Beauty.
- Geolocation Information: Information about your general location, such as your zip code.
- Audio, Electronic, Visual, Thermal, and Related Information: This includes photos, video recordings (like in-store security footage), recorded customer service calls, and potentially thermal information in specific situations.
- Inferences: Conclusions drawn from the information we collect to personalize your experience and improve our services.
This information is collected from various sources, including directly from you, automatically from your devices when you interact with our website or app, and from third parties such as social networks, advertising partners, and payment processors.
How Ulta Beauty Uses Your Information
Ulta Beauty collects and uses your personal information for various business purposes, including:
- Providing and improving our products and services.
- Personalizing your shopping experience.
- Processing transactions and managing your account.
- Communicating with you about offers, promotions, and updates (with your consent where required).
- Conducting marketing and advertising activities.
- Ensuring website and system security.
- Complying with legal obligations.
For more detailed information on how we use your information, please refer to the “How we use your information” section of our Privacy Policy.
Disclosure and Sharing of Personal Information
Ulta Beauty may disclose your personal information to third parties for business purposes. These categories of third parties may include:
- Service Providers: Companies that assist us with various aspects of our business operations, such as payment processing, shipping, marketing, and technology services.
- Advertising and Marketing Partners: Companies we work with to deliver targeted advertising and marketing communications.
- Analytics Providers: Companies that help us analyze website traffic and customer behavior to improve our services.
- Legal and Regulatory Authorities: When required to comply with legal obligations or respond to lawful requests.
We may also “sell” or “share” certain personal information, such as IP addresses and online identifiers, with advertising partners. Under California law, this type of data sharing for targeted advertising may be considered a “sale” or “sharing.”
For more information on how we disclose your information, please see “How do we disclose your information?” in our Privacy Policy.
Sensitive Personal Information
As noted above, some of the categories of personal information we collect may be considered “sensitive personal information” under the CCPA. This can include:
- Social Security number, driver’s license number, state identification card.
- Race and ethnic origin.
- Account login and password, financial account information.
- Biometric information.
Ulta Beauty is committed to processing sensitive personal information in accordance with the CCPA. You have the right to limit the use of your sensitive personal information for certain purposes.
Ulta Beauty Rewards® Program and Financial Incentives
The Ulta Beauty Rewards® program is a voluntary loyalty program that offers various benefits to our members, including points for purchases, exclusive offers, and birthday gifts. Under the CCPA, this program is considered a financial incentive program because the benefits are directly related to the personal information you provide to participate.
To provide these incentives, we use your personal information such as your name, contact details, purchase history, and birthdate to manage your membership and offer personalized experiences and deals. We believe these financial incentives are reasonably related to the value of the data you provide, as it allows us to offer you a more tailored and rewarding experience.
You have the right to opt-out of the Ulta Beauty Rewards® program at any time.
California’s “Shine the Light” and “Eraser Button” Laws
In addition to the CCPA, California law includes the “Shine the Light” law, which allows California residents to request information about the disclosure of their personal information to third parties for direct marketing purposes. If you wish to make such a request, please email [email protected] with the subject line “Request for California Privacy Information.”
California’s “Eraser Button” law provides minors under 18 who are registered users of our website the right to request the removal of content they have posted. To request removal, please contact us or call Ulta Customer Service at (866) 983-8582. Please note that complete removal may not always be possible.
Contacting Ulta Customer Service for Privacy Inquiries
Ulta Customer Service is a valuable resource for any questions or concerns you may have regarding your California privacy rights or our privacy practices. Our knowledgeable representatives can assist you with:
- Understanding your rights under the CCPA.
- Submitting requests to know/access, delete, correct, or opt-out of the sale/sharing of your personal information.
- Navigating the Your Choices section of our Privacy Policy.
- Answering general privacy-related questions.
You can reach Ulta Customer Service by calling (866) 983-8582. We are dedicated to assisting you in understanding and exercising your privacy rights.
Ulta Beauty is committed to protecting your privacy and complying with the California Consumer Privacy Act. We encourage you to review our full Privacy Policy for detailed information about our data practices. If you have any further questions, please do not hesitate to contact Ulta Customer Service for assistance.
