At RockAuto, we understand that excellent customer service extends to protecting your personal information. We are committed to ensuring your privacy and maintaining the security of your data. This policy explains how we handle your information when you interact with our website.
Your Information and How We Collect It
We primarily collect personal information directly from you. This happens when you place an order, subscribe to our newsletter, or participate in a sweepstakes. The information we collect includes your name, address, email address, and phone number, all provided by you voluntarily. We want to assure you that RockAuto does not purchase personal information from third-party sources.
How RockAuto Uses Your Information to Serve You Better
The information we collect is used to enhance your Rockauto Customer Service experience. Storing your name, address, email, and phone number allows us to efficiently process your orders and assist you should you have inquiries about past purchases. Features like “Remember Me” and customer Accounts are designed to streamline your ordering process by securely storing your address and vehicle information for future use. You have full control over your account and can manage or delete stored information at any time. It’s important to note that all personal data is securely stored within the United States. For your financial security, RockAuto does not store credit card numbers.
Cookies and Your Shopping Experience
Our website utilizes cookies to enhance your shopping experience, specifically to manage the contents of your shopping cart. If you prefer to browse without cookies, our site is designed to allow you to place orders even with cookies blocked in your browser (though payment processors like banks or PayPal may require cookies for transaction security). However, please be aware that blocking cookies and closing your browser will result in the loss of your shopping cart contents.
Communication and Your Preferences
We may contact you by phone if it is necessary to process your order effectively and provide timely customer service. Additionally, we may use your email address to keep you informed about discounts, promotions, newsletters, and other relevant events at RockAuto. We respect your communication preferences; every email we send includes a clear option to unsubscribe. You can also directly unsubscribe at any time. Upon unsubscribing, we will promptly remove your email address from our marketing lists, although information associated with existing orders will be retained for order processing and record-keeping. Please note that completed orders cannot be deleted from our system.
Data Sharing and Security Measures
RockAuto prioritizes the security of your information. We only share your information when absolutely necessary to fulfill your order (e.g., providing delivery details to shipping carriers) or when legally required (e.g., for warranty claims, product recalls, or tax audits). To protect your data, RockAuto.com undergoes regular security testing to prevent unauthorized access and ensure the information you provide remains secure. We are dedicated to providing not only excellent auto parts but also trustworthy and secure customer service, which includes safeguarding your privacy.
