Presbyterian Homes And Services (PHS), a leading non-profit senior living provider, is navigating a recovery journey marked by rising occupancy and persistent staffing challenges. With over 60 communities across Iowa, Minnesota, and Wisconsin, PHS is exploring expansion into new markets while enhancing existing services.
Occupancy Rebounds, Staffing Remains a Hurdle
PHS reports a strong 92% occupancy rate across its diverse care settings. While this signifies positive momentum, staffing shortages continue to pose a significant challenge in the wake of the Covid-19 pandemic. Senior Vice President Mike Bingham acknowledges these staffing issues as the primary obstacle to a full recovery.
Graph depicting occupancy rates in senior living
Eyeing New Horizons for Expansion
Despite rising interest rates and construction costs, PHS maintains its commitment to growth. The organization is actively evaluating approximately five new market areas outside the Midwest for potential expansion. This strategic move aims to tap into less saturated markets and capitalize on growth opportunities. Bingham emphasizes the organization’s focus on identifying optimal locations for future communities.
Reinvesting in Existing Communities and Services
Alongside expansion plans, PHS is prioritizing renovations within its existing communities. Common areas are receiving much-needed updates following pandemic-related construction delays. Furthermore, PHS is revamping its independent living services by incorporating care and therapy components. This comprehensive approach aims to provide a broader spectrum of care options for residents.
Strategic Integration of Services for Enhanced Care
PHS’s diverse service portfolio, encompassing home care, pharmacy, therapy, hospice, and meal delivery, strengthens its position within the healthcare landscape. This integrated model allows for more effective negotiation with insurance providers and enhances the organization’s ability to capture Medicare and Medicaid reimbursements. Bingham highlights the value this integrated approach brings to both residents and insurance partners.
Prioritizing Home Care and Early Engagement
Recognizing the trend of older adults delaying their move to senior living communities, PHS is placing significant emphasis on home health care services. By engaging with individuals earlier and familiarizing them with the PHS brand, the organization aims to build relationships and facilitate future transitions to senior living. Offering home care and therapy to independent living residents allows PHS to provide necessary care in lower-acuity settings.
Leveraging Technology to Enhance Operations and Resident Experience
PHS is investing in cutting-edge technology to improve operational efficiency and enhance the resident experience. The implementation of life enrichment and family engagement software, along with dining platform improvements, aims to elevate customer service. Real-time operational data monitoring, powered by Microsoft Business Intelligence, enables data-driven decision-making to optimize community performance.
Investing in Leadership Development for Long-Term Success
Complementing its technology investments, PHS is prioritizing middle-management career path development. This focus on employee growth and retention aims to improve long-term operational efficiency and ensure the delivery of high-quality care. Bingham suggests expanding the successful nursing recruitment pipeline from the Philippines to support future growth goals.
Conclusion: Presbyterian Homes and Services Poised for Continued Growth
Presbyterian Homes and Services is strategically positioned for continued success in the senior living sector. By addressing staffing challenges, expanding into new markets, enhancing existing services, and leveraging technology, PHS is committed to providing exceptional care and enriching the lives of older adults. The organization’s focus on innovation and resident-centered care underscores its dedication to meeting the evolving needs of the aging population.
