AMC Theaters has partnered with blind individuals, the California Council of the Blind (CCB), and the LightHouse for the Blind and Visually Impaired to enhance audio description services nationwide. This commitment ensures reliable access to this vital service for blind customers, improving their movie-going experience.
AMC’s Commitment to Improving Audio Description Services
Audio description, a verbal narrative of on-screen visuals, allows blind and visually impaired individuals to fully enjoy movies. This agreement addresses previous concerns regarding malfunctioning equipment and inadequate staff training. AMC has committed to comprehensive staff training on audio description equipment operation and maintenance. Furthermore, managers will conduct regular equipment checks to minimize disruptions.
Key Improvements for a Seamless Experience
One significant improvement is the implementation of pre-show audio description testing. This allows customers to verify functionality before the movie begins, preventing potential issues and ensuring a smooth experience. AMC also pledged to update their website, removing the audio description designation for showtimes if the equipment is unavailable. This proactive measure manages expectations and prevents disappointment.
Collaboration and Positive Outcomes
This agreement stemmed from a 2016 lawsuit alleging unreliable equipment and inadequate customer service regarding audio description at AMC theaters. The collaborative effort between AMC and the plaintiffs resulted in the development of informative guides for both staff and customers, promoting a better understanding of audio description services.
A Shared Vision for Accessibility
Both AMC Theaters and the plaintiffs expressed optimism about the positive impact of these changes. Improved audio description access signifies a significant step toward inclusivity for blind and visually impaired moviegoers. This commitment aligns with AMC’s dedication to providing an exceptional experience for all its patrons.
Enhancing the Moviegoing Experience for Everyone
Scott Blanks, a plaintiff in the case, expressed anticipation for a more reliable and enjoyable movie experience with his family. AMC Senior Vice President Cynthia Pierce affirmed AMC’s pleasure in collaborating on solutions to enhance accessibility. CCB President Judy Wilkinson emphasized the importance of movie access for the blind community’s full integration into society. LightHouse CEO Bryan Bashin highlighted the vital role of reliable audio description in ensuring equal enjoyment for blind moviegoers.
A Commitment to Reliable Technology and Service
Rebecca Williford, counsel for the plaintiffs from Disability Rights Advocates, underscored the expectation for audio description reliability comparable to other essential theater services. Ernest Galvan, co-counsel, emphasized the potential of assistive technology like audio description to foster greater inclusion for people with disabilities. The improved audio description services demonstrate AMC’s ongoing commitment to ensuring a positive and inclusive moviegoing experience for all.
