Acura Financial Services (AFS) was launched by American Honda Finance Corp. (AHFC) to provide specialized financial solutions for Acura customers and dealers. This significant move underscores Acura’s commitment to enhancing customer service and elevating the brand’s luxury image. The establishment of AFS represents a key step in Acura’s ongoing efforts to solidify its position in the luxury automotive market.
Acura Financial Services: A Commitment to Luxury
The creation of a dedicated financial services arm aligns with Acura’s broader strategy to distinguish itself within the luxury vehicle segment. Acura’s consistent high rankings in the J.D. Power and Associates Consumer Financing Satisfaction Study demonstrate AHFC’s expertise and capability to deliver exceptional financial services tailored to the needs of Acura clientele. According to Stephen E. Smith, senior vice president of AHFC, this dedicated service leverages years of experience to meet the specific demands of Acura buyers. This strategic decision mirrors other initiatives aimed at strengthening and differentiating the Acura brand.
AHFC: Powering Acura Financial Services
AHFC, a wholly owned subsidiary of American Honda Motor Co., Inc., serves as the captive finance provider for both Honda and Acura. AHFC offers a wide range of financial products, encompassing vehicle financing for cars, SUVs, trucks, minivans, and motorcycles, as well as financing for power equipment and marine products. Beyond consumer financing, AHFC provides comprehensive support to Honda and Acura dealerships, including floorplan programs, real estate and construction loans, capital loans, lines of credit, and inventory insurance. This robust financial backing ensures Acura dealers and customers have access to comprehensive and reliable financial solutions.
The Acura Lineup: Where Luxury Meets Performance
Acura boasts a diverse portfolio of technologically advanced performance luxury vehicles available through a network of 270 U.S. dealers. The Acura lineup showcases models like the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan, the turbocharged RDX luxury crossover SUV, and the acclaimed MDX luxury sport utility vehicle. Acura continues to innovate, as evidenced by the recent unveiling of the ZDX prototype, a luxury four-door sports coupe, further expanding its offerings in the luxury market.
Acura Financial Services: Your Path to Luxury
Acura Financial Services represents a significant investment in enhancing the Acura ownership experience. By offering tailored financial solutions, Acura reinforces its dedication to providing premium service and solidifying its place as a leading luxury automotive brand. This dedicated financing arm empowers Acura to further cater to the unique needs of its discerning customer base. The creation of AFS marks a pivotal moment in Acura’s journey, underscoring its commitment to excellence and innovation in the luxury automotive sector.
