Boost Mobile, a subsidiary of DISH Network Corporation, recently acquired Gen Mobile, a Los Angeles-based prepaid wireless provider known for its affordable services. This strategic move strengthens Boost Mobile’s position in the Gen Mobile Customer Service market, expanding its reach to a broader segment of budget-conscious consumers. The acquisition includes Gen Mobile’s brand, customer base, distribution network, technology, and experienced team.
Expanding Gen Mobile Customer Service Reach to the Underserved
Stephen Stokols, head of Boost Mobile, emphasized Gen Mobile’s established brand, experienced team, and commitment to serving the underserved. This acquisition aligns with Boost Mobile’s strategy to cater to all segments of the mobile market, particularly those seeking cost-effective solutions.
Boost Mobile’s participation in the Emergency Broadband Benefit (EBB) program further underscores its dedication to bridging the digital divide. Gen Mobile’s extensive distribution network in underrepresented communities will play a crucial role in this endeavor. By offering low-cost wireless plans, starting at $10, and actively participating in the EBB and Lifeline programs, Gen Mobile will enhance Boost Mobile’s ability to provide affordable connectivity to a wider audience.
Boost Mobile logo
Gen Mobile’s Mission Continues with Boost Mobile
Robert Yap, CEO and Co-Founder of Gen Mobile, highlighted the company’s founding principle of bridging the digital divide. Joining forces with Boost Mobile allows Gen Mobile to expand its customer reach and further its mission of connecting more Americans. Following the acquisition, Yap will continue to lead Gen Mobile, reporting to Stokols. Gen Mobile will maintain its headquarters in Los Angeles. The transaction remains subject to customary closing conditions and regulatory approvals.
Boost Mobile’s Commitment to Value and Connectivity
Boost Mobile is recognized for providing high-value connectivity to U.S. wireless consumers. Leveraging its Expanded Data Network and competitive no-contract plans, Boost Mobile delivers affordable wireless solutions. DISH Network Corporation’s acquisition of Boost Mobile in 2020 solidified its position as a nationwide U.S. wireless carrier. DISH continues to innovate in the wireless sector, developing the nation’s first virtualized, standalone 5G broadband network.
